M-F Athletic was established by Bill Falk in 1960 when he developed the M-F Heel Protector (plastic heel cup), a device that covers the athlete's heel area and is worn like a cup inside shoes. It is still used very effectively to absorb blows to the heel. He started a Track & Field catalog in 1968. As years passed, the M-F Track & Field catalog became the leader in its field. Today, M-F's logo, "Everything Track & Field," stands for the largest selection of equipment and the best service in the industry. The company stocks a huge inventory of all major brands and offers same day service on Track & Field equipment.